The Colombia country brand was among the most recognized in America

The country brand strategy of Colombia entered, for the first time, the group of the best five in the Americas and remained in 23rd place among 194 countries in the world, thanks to the achievements as an investment destination.

Bloom Consulting, official ally of the World Economic Forum (WEF), published its Country Brand Ranking, Trade Edition, corresponding to the 2019-2020 period, where Colombia was located after the United States, Brazil, Canada and Mexico.

The document, available for consultation at, measured the Country Brand strategy on investment issues, online performance through social networks and the number and duration of visits to official websites.

The Country Brand Ranking, Trade Edition highlights the good performance in digital demand, which refers to the attractiveness of countries, regions and cities in the digital world through the number of online searches of topics such as business environment, factors Economic partners and strategic sectors.